Personally the epitome of a meanlife is looking at the past and appreciating old wares revived. Old things which have character and heritage bring more to life than a glossy new designed object which is yet to stand the test of time. However having something old, and making it new is just as good. I mean I love old cars and bikes, but the thought of their upkeep and maintenance uts the breaks on, so to speak.
So when well established companies set out to reinvent themselves to a contemporary context I become weary. We are losing local traditional trades like barbers, grocers, tailors and bakeries for chains of made to measured exactness.
Well here is a mean butcher - and I love it. Lifting of the product from mundane to something special is a real tribute to both client and design team. Obvious high fashion fit-outs references to Louis Vuitton surveillance displays and dry-cleaners rotating display of beamsT tee-shirt shop enforce this elevation of product.
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We’ve yet to see the store in real life, but this might just have to be the first meanlife field trip. Stay tuned for more insights.
Posted by Bent Patterson
images swiped from thecoolhunter
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